Founder's Foreword – Blakes Basics

January 02, 2019 3 min read

Founder's Foreword – Blakes Basics

Hello and Welcome!

I’m Blake, a southern California native who stumbled into the textile industry, and a self-proclaimed fiber fanatic. I’ve spent the greater part of my life in the Los Angeles garment manufacturing scene, working both the retail and manufacturing side. My most recent work has been strictly manufacturing, creating junior fast fashion for big-box retailers throughout the United States.

The Project - Blakes Basics

My fast fashion work taught me a lot about manufacturing and I made many amazing relationships, but it was also degrading. Each order demanded product faster and cheaper which forced my hand to push production out of the United States. It wore me out and was destroying my passion for clothing.

So, I’ve decided to abandon this work to pursue a different path, producing garments that matter 

garments for people like myself, people who appreciate the feeling and character of premium fabrics and construction.

I want to build a community that fosters open discussion between the people who support these garments and those who create it.

This will not be the romanticized story of the garment industry you see from other brands.

No romantic backstory, no technical terms without substance, no claims that we’re doing something nobody else is doing, no “disruption.”

The garment industry is tough.

It’s grimy.

It’s hot.

It’s messy.

Every time production seems to be humming along something will break, or be delayed, or just turn up wrong.

But it also has a hidden beauty, nurtured by the massive chain of people needed to turn an idea into a finished garment.

There is kindness, passion and love. 

I know some incredible artisans who have perfected their craft for decades and work long hours to make the things we wear every day. This is the world I want to share  all of it, good and bad.

I want to be open, honest and transparent about the people and processes we use to make the very best clothes you can wear. I’ll show you how everything is done, beauty and ugliness.

The Products

Every fiber, process, and application will be tied to a design goal, whether that’s the comfort, fit, color or purpose. The first product drop will be a modern essential tee  ultra-soft, pre-shrunk with a great fit. We’ll continue to riff on this tee as a year-round product with seasonal colors.

We’ll follow this with limited releases that use high-end fabrics and drop throughout the year. I’m fortunate enough to have industry connections that allow us to experiment with new and developing fabrics at small order sizes, so I can bring you some of the best stuff coming out of the mills and factories at prices that make sense. It’s here the collaborative design vision will begin to take shape - I’ll push the core design, but work with the community to develop what you want to see. We’ll start with knits, and over time expand to denim, wovens, and outerwear.

You probably think this is all fine and dandy, but where is the substance?

How can we trust you?

Good question!

The only answer I have for you is two ways. One, through my past works and the other through the product I will be creating and providing substantiating content to support those creations… Below is an example of a floral repeat pattern that was developed into a dress for one of my clients. Domestically printed here in Los Angeles on bubble crepe fabric. The reason I am showing this is because I would eventually like to take this brand into domestic printing on woven shirts.




Another thing I would love to pursue would be textured knits such as the below stripes. I feel they would look good in potential Streetwear/contemporary pieces with scoop hems, drop shoulders, and open necklines.



I have SO, SO, SO MANY, more things I want to show you guys. But it would make this post longer than it needs to be. Therefore, I am going to save it for it to be written as later articles.



Thank you for stopping by. I’m excited to take on this new venture, and I hope you’ll continue to follow along. Please feel free to reach out at any point with questions, comments, or anything at all. I look forward to speaking with you again soon.

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